Clinic Creators

Founded and led by Hannah Potter, one of the industry’s most experienced and in-demand business strategists and transformation specialists, Clinic Creators brings over 15 years of insider knowledge, strategic expertise, and technical know-how. Our work sits at the intersection of clinical integrity, brand strategy, and sustainable growth

We offer a fully integrated, 360-degree service, supporting clients from initial concept and business creation through to brand evolution and organisational transformation. Whether launching from scratch or propelling an established business to its next phase, we design and deliver strategies that create meaningful differentiation and measurable results.

Clinic Creators specialise in working with:

Investors & Developers
Wellness & Longevity Clinics
Luxury Hospitality
Aesthetic Providers
Health & Wellness Brands

Clinic Creators works with world-renowned surgeons, global medical device companies, and leading health brands, delivering end-to-end support across business strategy, design, marketing, business development, and organisational transformation.

Unlike advisory firms grounded primarily in theory, our work is shaped by extensive hands-on experience and a proven track record of real-world delivery. We have successfully established and scaled brands, led complex change programmes and driven significant improvements in turnover, productivity and operational performance, including for some of London’s most prestigious clinics.

Based in Marbella, Spain, Clinic Creators partners with international clients across the UK, Europe, Asia, the United States, and the Middle East. Our global perspective, combined with deep sector expertise, enables us to support organisations operating across diverse markets and regulatory environments.

Whether refining an existing business or building a new clinic, resort, or longevity brand from the ground up, clients gain access to unrivalled experience, strategic insight, and trusted expertise, providing clarity, confidence, and long-term direction at every stage of growth.

Clinic Creators brings the experience, reputation and delivery capability required to help ambitious health businesses achieve meaningful, sustainable success.

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"Hannah has worked in a variety of organisations within the Aesthetic Medicine and Cosmetic Surgery sectors, and this provides her with a unique perspective on how successful businesses are run in these industries. She has taken her experiences into the consultancy arena and is able to advise clinics and practitioners how to streamline their companies and improve on their profitability. I would thoroughly recommend Hannah to anyone looking for a no nonsense, straightforward and knowledgeable consultant who can make an instant impact on their business"

JOHN SELLERS, MANAGING DIRECTOR AT ARC AESTHETIC PROFESSIONALS

"I have worked with Hannah Potter for the last two years. During this time she has infused much needed energy, expertise and ideas into The Westbourne Centre, which provides cosmetic, dental, ophthalmic, orthopedic and other surgical services. She has significantly increased the turnover of the Centre. Her marketing skills have greatly enhanced my own turnover. I have found her dedicated and straight forward. I have admired her hard working ethos and her honesty. I have found her to be both friendly and straightforward and I believe she has good judgment and instincts concerning the direction businesses should go. I have no doubt that she will be a great asset to companies or institutions requiring marketing and business development"

HIROSHI NISHIKAWA, MA MD FRCS PLAST - CONSULTANT AESTHETIC AND PLASTIC RECONSTRUCTIVE SURGEON

"Hannah has led training and marketing campaigns and made a significant contribution to enquiry handler training. Hannah is also someone who excels at selling and is a strong team leader working well with teams"

MARK VARIAN, HEAD OF MARKETING & COMMUNICATIONS, RAMSAY HEALTHCARE UK

"Hannah is a dedicated professional with passion for the job. Highly involved in projects, from pre-concept to downstream implementation, she is customer focused and dedicated to results. A multifaceted professional with experience in healthcare, she is a valuable asset for any organization looking to develop and advance high impact programs.  Hannah provided me and my team with valuable insights and did not shy from thorough conversations, thus adding to corporate performance and customer value"

BERNARDO GARDUNO, VICE PRESIDENT LATAM AT GLOBAL CONSOLIDATED AESTHETICS (GCA)

"Working with Hannah has been great fun and a wonderful learning process. I enjoyed her openness combined with her extensive knowledge and quick understanding of complex situations. Our customers appreciate her open and honest approach and Hannah has helped us a lot. She has the ability to help businesses look at themselves differently and make big changes with small adaptations"

MIRA GAARENSTROOM, EU SALES MANAGER & GLOBAL MARKET ACCESS MANAGER AT GC AESTHETICS

"I have worked with Hannah for almost a year now. She has been an integral part of many of my clients businesses. She has implemented various valuable internal strategies that have supported business growth from our PR campaigns. She has unrivalled skill and knowledge and has set up various processes to manage high levels of customer enquiries and calls. She has also explored conversion rates and introduced new software into clinics to support the increased level of business. Her magic touch allows for huge growth and turnover through excellent sales enquiry handling techniques, marketing and business development strategies.   Hannah is a valuable tool to resolve issues within a business infrastructure to ensure it is running smoothly. I recommend her highly"

LUCY DARTFORD, FOUNDER & MANAGING DIRECTOR, LUCY DARTFORD PR